• Jayne Avery

Children Stand Up to Junk Food Ads!



Wouldn’t that be amazing? Sounds too good to be true, but you can build your child’s resilience to junk food ads.





Ask yourself these questions:


Is your child aware of the subtle pressure and ploys many junk food companies use to lure them into eating foods that are not good for them?


Have they got the knowledge and tools to be able to withstand these cunning ads?


Do they really understand why eating healthily is so important?


Are they aware of the difference between healthy and unhealthy foods?



If your answer is no to any of these questions then

The Secret of the Golden Cauldron

can help.



The government is currently considering removing ads for unhealthy food and drinks from social media. We all know that advertising works, it increases sales. So, implementing polices to put a cap on/removing advertising for junk food is a great idea but I think we need to do more.


Even if ads are banned from social media they will still be on the television, on bill boards and at every motorway service station across the country.


So we must give our kids the tools and emotional intelligence to recognise when they are being manipulated by advertisers, and then the ability to withstand these subtle pressures.


My book The Secret of the Golden Cauldron addresses this subject head on, in a fun and engaging way; giving ample opportunity for parents and teachers to build awareness and discussion of the topic.


The protagonists Candy Floss, The Fast Food Fiend, Billy the Burp and Captain Retlas all try to persuade a little boy called TG to eat and drink things that deep down he knows aren’t good for him. They use everything from flattery, enticement, free goods, peer pressure and more.


I am not an advocate of never having any cakes, chips etc, but keeping them to a minimum and on the whole having a healthy - Phyto Powered - diet.


The Secret of the Golden Cauldron gets this message over in a way that empowers children to think for themselves. They learn to look behind the glossy images and really understand what healthy eating means.